✦ Defining the category
What Is an AI Sales Teammate?
The term "AI for sales" means a dozen different things. We wrote the definitive answer — what it is, what it isn't, and why it changes everything about how deals get won.
Showing 7 pieces
Report
State of AI in Sales 2026
Survey data from 600+ revenue leaders on what's working, what's hype, and where the category is heading.
Thought Leadership
The rep won't disappear — they'll just stop losing to prep
Why the AI-native sales era is about augmentation, not replacement — and what that means for how teams are built.
Guide
The complete discovery call playbook for AEs
Fourteen battle-tested questions, objection handling frameworks, and a prep checklist under five minutes.
Report
Revenue Readiness Index: how prepared are today's enterprise reps?
We benchmarked 1,200 enterprise deals. The gap between top and bottom quartile reps comes down to one thing.
Event
The AI Sales Summit: selling in the age of the AI Teammate
A half-day virtual event with practitioners defining how the category gets sold to, with, and through AI.
Video
How to prep for a CFO conversation in under 10 minutes
A live walkthrough of Hero®'s pre-call brief feature using a real enterprise deal.
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