Everything you need
to know about Hero.

Hero® is an AI Sales Teammate that works alongside sellers before, during, and after customer conversations. It helps sellers prepare for real meetings, respond confidently as conversations unfold, and follow through immediately so momentum is not lost.

Hero is designed to reduce hesitation in live selling moments — not simply automate tasks or analyze activity after the fact.

Sales performance isn't constrained by lack of effort or tooling — it's constrained by execution quality in high-pressure moments. Sellers struggle to synthesize customer intelligence, product knowledge, competitive positioning, and deal context fast enough to act when it matters.

Hero shows up in those moments: before the call to help sellers prepare, during the call to help them respond confidently, and after the call to preserve momentum through immediate follow-through.

Hero is built for frontline sellers — the people directly accountable for moving deals forward in live customer conversations. That includes Account Executives, Sales Representatives, closers, and both technical and non-technical sellers, with or without dedicated SE support.

What unifies Hero's users isn't title or tenure. It's accountability under pressure: they must respond in real time, establish credibility quickly, and keep momentum alive when hesitation would cost them the deal.

No. Hero augments sellers by absorbing complexity and reducing cognitive load. Sales engineers and specialists gain capacity by focusing on the most complex deals. Managers benefit because execution improves — not because sellers are monitored or controlled.

Hero is not designed for passive analytics, after-the-fact inspection, or replacing human judgment. It's designed for sellers who care deeply about how they perform in live conversations.

Hero helps sellers get ready quickly by synthesizing deal context, surfacing relevant information, and aligning on strategy — so sellers enter conversations prepared rather than rushed. It can pull together account and stakeholder research, meeting preparation, and deal-specific role-play against real objections.

There's also an emotional dimension: just knowing support is available reduces pre-call anxiety and helps sellers stay calm and focused before high-stakes moments.

Hero supports sellers in real time as questions surface and dynamics shift — helping them respond confidently to unexpected product, technical, or competitive questions without breaking the flow of conversation. It's designed to operate with low latency and fit naturally into live execution.

During a recent 90-day period, sellers relied on Hero an average of seven times per meeting. That's teammate behavior, not tool behavior.

No. Hero listens to your conversation and surfaces information on your screen in real time. It does not speak to the buyer, interrupt the call, or interact with anyone on the other end. It's like having a sharp colleague watching the call and sliding you exactly the right notes at exactly the right moment — visible only to you.

Hero grounds every answer in your actual data: your CRM, your call history, your products, and your competitive landscape. It doesn't guess or make things up. When it surfaces a proof point or a pricing detail, it shows you where that information came from so you can verify it before using it. If Hero isn't confident in an answer, it tells you.

Hero preserves momentum immediately after a conversation ends. It drafts tailored follow-ups that reflect what actually happened, tracks open items and agreed-upon next steps, writes back to CRM automatically, and prepares context for the next interaction — all without requiring sellers to reconstruct the conversation later.

Hero is powered by a proprietary Sales Reasoning Model — a domain-specific model designed to reflect how expert sellers think and operate under pressure. Rather than generating generic responses, it reasons from your products and positioning, your sales process, your competitive landscape, and the specific context of the deal.

This grounding allows Hero to deliver guidance that is relevant, trustworthy, and immediately usable — especially in moments where precision matters.

Update Hero once. It applies the change to every seller in every conversation immediately. No retraining sessions, no cascading updates across agents. One model, one update point. The messaging you updated this morning is the messaging your team uses this afternoon.

Yes. Hero is trained on your products and use cases, your sales process and deal stages, and your enablement materials. When messaging or products change, one update applies everywhere — no cascading maintenance across dozens of agents.

Hero is designed to support live execution through voice, chat, Slack, and avatar — whichever mode fits the moment. The goal is lower friction during moments of need, which drives higher adoption and makes Hero a natural part of daily selling behavior rather than another tool to manage.

No. Hero handles the prep work, the real-time context, and the follow-up so your SE can focus on the most complex technical conversations and your manager can focus on strategy instead of chasing CRM updates. It makes the people around you more effective, not less necessary.

Sales managers see more consistent performance, cleaner data, improved deal reviews, and stronger process adherence — because sellers execute better. These are downstream effects of seller success, not the starting point. Hero is built for the seller in the moment, not the manager after the call.

Hero is available whenever reps need help. New sellers can get answers in the moment, practice conversations safely, and receive guidance aligned with your standards. This reduces repetitive questions for managers and specialists and frees time for higher-value coaching. The best seller reasoning scales instantly to everyone — without relying on memory or outdated content.

Sellers in under-resourced segments get foundational expertise that enables sophisticated deal execution without dedicated specialist support. Hero scales expert judgment and technical knowledge without pulling experts into every deal — so segments that couldn't previously access SE-level guidance now can, without adding headcount.

Hero learns directly from your experts, processes, and materials. Once trained, it contextualizes that knowledge in live selling situations — ensuring consistent messaging, accurate positioning, and reliable execution. The best answers scale instantly without relying on memory or outdated content, and a single update propagates immediately across every scenario.

General-purpose AI can generate plausible responses, but it lacks grounding in your selling reality. Hero operates from a persistent, inspectable understanding of your products, your buyers and deal context, and your sales process. This grounding allows Hero to deliver guidance sellers can trust in real time — not just generate reasonable-sounding text.

They do different jobs. Gong records your calls, analyzes them, and helps managers coach and forecast. Hero shows up before, during, and after the call to help you, the seller, perform better in the moment. Many teams run both: Gong for review, Hero for execution.

If you find yourself wishing Gong could help you during the call instead of just telling you what happened after, that's the gap Hero fills.

Salesforce enables task-specific agents that require configuration and narrow scope. Hero provides a single teammate that operates across the full selling moment, grounded in deal context and seller reality. One update applies everywhere — not hundreds of agents requiring constant maintenance when your messaging, products, or markets change.

Enablement tools prepare sellers, engagement tools manage outreach, intelligence tools provide data, and coaching tools review calls after the fact. Hero supports sellers while the outcome is still undecided — before, during, and immediately after the call. The key distinction is timing: Hero shows up inside the moments that decide deals, not around them.

Teams typically see value immediately. Hero works out of the box for common selling workflows, while integrations and customization align it more deeply to your environment over time. There's no long consulting cycle required — you begin with your existing training materials and sales content, and sellers start seeing results within days, not months.

Hero works alongside systems like Salesforce, email, calendar, and web tools. It pulls context from those systems and writes back automatically, so sellers don't need to toggle between tools, re-enter information, or manually update fields. Hero doesn't replace your stack — it helps sellers perform better inside it.

Hero is intentionally designed not to feel like another tool. It integrates into existing workflows — your calendar, your CRM, your call platform, Slack — delivers outputs sellers already need, and reduces the need to juggle multiple systems. The experience feels less like managing software and more like working with a teammate. Sellers adopt it because it makes them better on their next call, not because someone mandated it. That's why adoption sticks.

Hero is built for enterprise security. The platform is SOC 2 Type II certified, ISO 27001 certified, GDPR compliant, and ISO/IEC 42001:2023 certified — the first international standard specifically for AI management systems. That last one matters because it means Hero's AI is independently audited for bias management, transparency, accountability, and oversight across the full model lifecycle.

Your deal data is encrypted in transit and at rest, never used to train shared models, and never shared across customers.

Hero uses a credit-based model where usage maps to value. Higher-value capabilities use more credits, and plans scale with your team — no per-seat surprises. Talk to our team for details on what fits your org.

Across teams using Hero, sellers reclaim 6 to 8 hours per week previously spent on manual preparation, follow-up, and documentation. Win rates and deal sizes increase — average deal size has increased by $41K in observed deployments. Execution becomes more consistent without added process. These gains come from reducing hesitation and preserving momentum, not forcing behavior change.