For nearly every sales organization, the answer is buy. Building means 12 to 18 months before your sellers see anything, twice the quoted first-year cost, and a maintenance load that never ends.
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Webcast
20 minutes, three themes, live demos — everything new in Hero this summer.
Webinar
Original research from ~100 sellers on how AI is actually used day to day, alongside Gartner's latest data.
Webinar
What it actually costs to build Hero yourself, piece by piece, priced against a single maintained system.
Webinar
Real prompts, real outputs — Hero vs. Claude side by side, plus enabling an MCP connector live.
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Manifesto
Why the current generation of sales AI keeps missing — and what an AI Teammate should look like instead. Based on a survey of 511 B2B reps.
Overview
Nine deliverables Hero produces proactively, deal by deal — the work around the work, handled.
Leader's guide
What Agentic AI actually is, where it belongs in the funnel, and an 8-step framework for evaluating vendors.
eBook
Outcomes are decided in seconds. The five moments most reps miss, and the questions that turn each one around.
